![]() “Lost Dog” recreated all the feels from its predecessor, but overall the emotional impact was slightly weaker.Īccording to iSpot, “Lost Dog” had momentum both before and after the game, too. ”Īttention Score: 797 | Likeability Score: 802Īfter the success of “Puppy Love,” Budweiser came back the next year and built on the familiarity of the story in “Lost Dog.” This marked the third year in a row where Budweiser’s creative ranked as the top breakthrough spot from game-day. 2 spot on Breakthrough of all Super Bowl ads until Toyota’s 2018 “ Good Odds. After “Puppy Love” aired the following year, “Brotherhood” maintained the No. The Clydesdale storyline in “Brotherhood” is the prequel to “Puppy Love.” When it aired in 2013, it achieved a Breakthrough score 19% above the 2013 Super Bowl norm. From the production to the music to the cute animals, viewers connected with this spot in its entirety:Īttention Score: 799 | Likeability Score: 804 That momentum continued post-game as well, topping digital SOV at 12.47%, and taking home nearly 49 million online views.īehind the success of Budweiser’s “Puppy Love,” is storytelling that resulted in strong emotional messaging. The ad had 10.26% of digital share of voice compared to all Super Bowl spots pre-game, and it generated over 273K social actions. ISpot data shows “Puppy Love” was a hit with digital audiences as well. It is the highest scoring of all 595 game day ads we’ve tested since 2010. It’s not just Budweiser’s top Breakthrough spot. The heartwarming tale of a puppy befriending a Clydesdale in Budweiser’s “Puppy Love” is cemented among the most iconic Super Bowl ads of all time. Breakthrough measures an ad’s ability to stand out from the clutter and is an average of our Attention and Likeability scores:Īttention Score: 833 | Likeability Score: 821 Both spots generated similarly high Empower scores on par with just 0.61% of all the ads we’ve tested.Īs we pour one out for the stalwart Super Bowl brand, we’re reminiscing with Budweiser’s Top 5 Breakthrough Big Game spots from the last decade. ![]() The creative follows the same approach as the brand’s “ One Team ” ad - which first aired at the start of the pandemic. “Bigger Picture” achieved a Rare Empower signal, and is tied for 2nd highest scoring on this metric so far in 2021. In “ Bigger Picture ,” Budweiser announced its departure from TV advertising’s marquee event and explained how it’s redirecting those marketing dollars towards raising awareness for the COVID-19 vaccine. Budweiser Sees Bigger Pictureĭespite skipping official airtime, Budweiser still managed to make a splash around the Super Bowl. Their absence is ushering in a new wave of advertisers - 22 first-timers as of February 4. That’s right: This year Hyundai, Kia, Avocados From Mexico, Coca-Cola, Pepsi, and many more will not be gracing our screens during the Big Game. The brand’s decision (which doesn’t include all ABInBev brands) is part of a trend where legacy Super Bowl advertisers are opting out of the 2021 game. ![]() Budweiser is also offering a chance to win additional at-home viewing prizes from January 25 until the Super Bowl on February 7 by going to the first time in 37 years, Budweiser is not getting Super Bowl airtime. ![]() I’m happy toīe a part of Budweiser’s celebration of our resilience and hope during these challenging times.”īudweiser is allocating its media investment to help support critical Covid-19 vaccine awareness and access through various marketing efforts later throughout the year. “Budweiser shares my commitment to advocating for COVID-19 prevention and vaccine awareness and education. “I’m proud to lend my voice to the “Bigger Picture” film,” said Jones. She also directed Quincy, a documentary on her father, Quincy Jones, that won the Grammy Award for best music film in 2019. She’s also been in such films as I Love You, Man and The Social Network, and cowrote the story of Toy Story 4. Jones has a long resume in film and television, including appearances on TV’s The Office and Parks and Recreation. ![]() 'Sell/Buy/Date': Laverne Cox Exits Sarah Jones' Sex Worker Doc Following "Outrage" 'On The Rocks': Read The Screenplay For Sofia Coppola's Father-Daughter Dramedy Super Bowl: Eric Church, Jazmine Sullivan To Sing National Anthem H.E.R. The clip marks the first time in 37 years Budweiser, a major in-game sponsor known for such iconic ads as a puppy returning home and the use of Stevie Nicks’s song Landslide as a horse comes back to its former owner, will not air an ad during the game. The unity of purpose and human resilience created by the pandemic’s requirements will be on display during the Super Bowl in Bigger Picture, a film segment produced by Budweiser in place of its usual in-game ads and narrated by Rashida Jones. ![]()
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